Not too long ago as I was researching information on hardwood floors and finishes during the 1800’s in North America when I stumbled upon a great online library that had thousands of old books, periodicals, catalogues, postcards, brochures and photos… amongst other cool things from that era.
I was pretty excited when I came across some old trade brochures for wood floors from the late 1800’s to the early 1920’s. I thought it would be fun to feature them on our blog to see what’s changed over the years and what information about hardwood floors is still relevant.
When you look through these two brochures it’s pretty obvious that these intricate parquet floors, medallions and borders were being marketed to the wealthy homeowners of those days.
Look at some of the beautiful designs they had to choose from…
Here’s a small sample of the choices of borders available…
What amazing patterns and designs, with beautiful wood selections to choose from like Walnut, Mahogany, Rosewood, Maple, Ash and Oak.
And have a look at those prices. How much do you think they would go for today? A lot more than 30 cents per foot that’s for sure… that’s if you could even find them. I’m sure in those days these were quite pricey too if you included installation and finishing.
Here are some even more ornate borders…
Look at the beautiful stair work you could have installed in your home back then…
I’m not sure how good your eyesight is and if you can read the write-up in the picture above but it seems like this was the ‘laminate’ type flooring option back then… used to cover up older worn out wood floors without ripping them out. But this type of parquet was far from ‘cheap and nasty’… it’s still around and in use in these older houses to this very day. I’d love to see what the laminate floors of our generation look like in 120 years.
Imagine tearing out the carpet from an old set of stairs and discovering something like the picture above. Now that would be a find!
In one of the brochures was some interesting information about the history of wood floors and carpets…
It seems like there’s been a long time dispute between carpet lovers and hardwood floor enthusiasts.
The article mentions how… “a large number of the leading physicians of the country, is in favor of polished hard wood floors as being very much more healthy than… carpets”, and that… “when attention is called to the fact that many, even of the better grade of carpets are mixed with cow’s hair, shoddy and other unwholesome material, it can readily be seen that the health, even of the most robust people, can suffer from causes apparently beyond discovery.”
It continues with… “the present fashion of abandoning the closely fitting carpet, and substituting in its place parquetry, with rugs or square carpets, is an important step toward effecting an improvement in the sanitary condition of the dwelling.”
I’m sure carpets aren’t made with “cow’s hair” today but they still are huge dust collectors and can be very unhealthy if not continually cleaned, and even then not all the ground in dirt and dust can be completely removed. Not much has changed in that regard over the years.
If carpets are so bad though, how come they became very popular again in the 1950’s?
Maybe the following section of the parquet brochure lends a clue…
Imagine having to wax and polish your wood floors by hand with the polishing brush above – that’s a lot of hard work. There were no electric buffers in those days.
Plus when you had to re-wax them you would have to wash the floor thoroughly with turpentine before applying a fresh coat of wax. Can you imagine how much of a stench – not to mention the danger – that would cause!
People were starting to get tired and weary of all the maintenance hardwood floors needed.
Then… along came the industrial revolution in the 50’s and the availability, quality and selection of carpet shot through the roof and the price lowered dramatically. Vacuuming seemed to be way easier than spending hours buffing on wax… even though by this time electric buffers were available.
What was not to love about this ‘new’ soft, plush floor covering?
(As long as we conveniently forget the health aspects. It would be many years before they would have to be replaced and the later generations would see the gunk that was hiding in and underneath them – yuck.)
And so during this period, hundreds of thousands of hardwood floors were covered – we like to think protected – with this “new” revolutionary floor covering.
(Here’s an interesting write-up of the history of carpet we found on another blog if you’d like more info on this.)
As you can see there is lots of very interesting information and flooring history in these old wood flooring brochures.
It’s fun to see how the flooring industry has advanced – and sometimes regressed – over the last 150 or so years.
One thing we can see is that while floor coverings, finishes and processes will always be in a constant state of change (and price has and always will be a huge factor), the basics of the real wood flooring industry has remained the same for a long time and will continue to do so into the future.
Many of these beautiful old solid wood floors that were installed all those years ago are still in daily use and have years of life left in them!
There’s no way our children’s kids will be saying that about our ‘modern advancements’ with carpet and laminate floors 120 years down the road.
We have to remember too that while our popular wood floors today may not be as ornate as some of these extravagant pictures… most of the ‘common’ folk back then had simple strip hardwood floors or plain parquet with simple strip borders, if any at all.
These are the most common types of floors we see being restored in our homes throughout the Naperville and Chicago area today.
Speaking of Chicago…
This trade catalogue from 1893 shows the exhibition that J.W. Boughton Manufacturing had on display right here in Chicago for the World’s Fair: Columbian Exposition. (You can read more about the 1893 Chicago World’s Fair here .)
The intricate work in this trade booth display is incredible. I would have loved to see this in person.
You don’t see this level of craftsmanship in trade show booths today that’s for sure. At the bottom of the page you can see that they were even awarded the Prize at Chicago for their exhibition.
Neat stuff hey.
In the next blog post I’ll show you 2 more old brochures and you’ll be able to see just how far hardwood floor finish systems have come since the 1800’s up to the early 1950’s.
Until then we hope your wood floor finishing project goes well. If you have any questions we’re happy to help answer them on our blog here or privately in an email.
Updated Jan 2023